ELFy and long term conditions. Aiming at the iceberg, not just the tip.

Long term conditions affect around 15 million people in Britain, plus an estimated additional 15 million people who love and care for them. Day to day self-management is never as easy as it sounds. Which is why so many preventable complications – and emergencies – arise. Aside from the human cost, the effect on health service costs is, of course, simply huge.

We talk about ‘health literacy’ and the ‘expert patient’ - and most approaches to supported self-management pre-suppose this kind of learning curve is suitable for everyone. But in the real-world only a minority of the patient population has the resources, and the inclination, to amass a body of information and then convert that into action with their own condition.

ELFy recognizes this by addressing what is really needed for the vast majority - a simple, practical, commonsense tool that’s friendly, supportive and non-clinical, and which, crucially, requires minimum input by the user.

ELFy’s starting point is that we can only help transform lives if we truly understand those lives. ELFy has been designed to appeal to everyone, regardless of age, education, ethnicity, location and social class. And by doing so help support not tens of thousands, but millions.